What creative strategies are you using to roll out one of the highest employment cost – benefits?
With 2022 open enrollment around the corner, companies have spent a significant amount of time researching and determining benefit offerings on their quest to be an employer of choice.
Equally as important as the benefits themselves, is the strategy on how communication will be rolled out ensuring team members understand what they are being offered and the value of the benefits as part of their overall compensation and rewards package.
Develop a creative strategy.
What venues will you use to deploy information?
- Virtual
- Video
- Print media
- Text
- Communication platforms like Slack
- Intranet
Simplicity is genius.
- Use visuals
- Streamline benefit plan summaries
- Use basic terms
- Create a video creating a 2-minute video from a 10 page benefit guide
Communication
- How will team members ask questions and provide feedback
- Empower your leaders with knowledge to answer questions
Make sure you are communicating effectively and thoughtfully throughout all levels of the organization- How can team members share with other members of their family in helping them with enrollment decisions
According to The Hartford’s 2021 Future of Benefits Study, “84% of employees value the insurance benefits their company offers” and “58% of surveyed workers would like a personalized recommendation on what they should select.”
Don’t be scared to introduce plan changes, be transparent and focus on the positive. The stronger your communication is the stronger your employee engagement will be.
Tamara Knapp Advisory LLC
Based in Novi, Michigan
Serving both startups and established clients.
Office: (248) 301-9699
Email: letsgo@tamaraknappadvisory.com
