Culture is one that you feel; it’s the vibe you get when you walk in the door or join a zoom call, it’s the engagement you can see, it’s the leadership and the way employees are valued, it lights up your entire system, you don’t need words to describe it – its why people want to work with you and for you.

From the moment of inception, a company’s culture begins to develop and will continue to solidify and engrain itself into everything you do as an organization.  If you do not define and guide it, it will define itself whether you are on board or not.  It is who your company really is and how your team members and customers really feel about you.

While mission, vision, and core values are a critical foundation to culture, it needs to be supported with strategy, structure, and sustained intentional effort.  Even organizations that have strong defined behavioral norms that drive their culture, must be vigilant in organizational subcultures – groups, leaders or team members that differ from the rest of the company that undermine and erode the foundation.

There are many means of driving and maintaining a high-performance company culture, from recruitment, retention, engagement & recognition programs to core business activities, processes, and strategies.  A company must build a solid foundation in order to have a sustainable future.